Since my posts on British Graham Cracker substitutes seem to be quite popular, I thought I’d draw your attention to a recent comment from Samantha Faulkner on my last post. According to Samantha, Tesco, the grocery store chain in the UK, is stocking Graham Crackers in their “World Food” aisle. She says this is happening in most stores, and you should find them there along with marshmallows. I checked the Tesco website, and sure enough, there are seven pages of “American Foods” you can buy from them (see HERE). Hopefully they’re all available from your local store. According to the site, a box of Graham Crackers is £5.50 (= $9.26 at the current exchange rate). The exact same box in Walmart here in the US will set you back $2.98 (= £1.77). So I think it’s fair to say you will pay considerably more for your Graham Crackers in the UK than we do over here. But if you’re desperate to try S’mores, that’s probably your best bet.
Over here, we have grocery stores with “World Food” or “Ethnic Food” aisles, usually stocked with Mexican, Indian, Asian, and British food brands. Among the Brit foods, I’ve seen Weetabix, Heinz Baked Beans, Marmite, and Hobnobs. You can expect to pay a lot more for them here than in the UK, but sometimes that extra expense is worth it for the nostalgia–or simply because there’s nothing that compares to a Hobnob with your cup of tea. The thought of American foods like Graham Crackers, Pop Tarts, and grits being shelved as if they’re some kind of exotic, ethnic food seems weird… but I suppose it’s no less strange than seeing “ethnic” Brit food over here.
I hope this is helpful to you. Happy shopping, and please let me know how you get on finding Graham Crackers, and if you buy some, what do you think?
UPDATE (as of March 5, 2015): See Lee’s comment below. I searched Tesco’s site and they still list Graham Crackers (5.50 a box). Of course, that doesn’t mean you’ll be able to get them at your local Tesco’s. As he says, if you hunt around and are willing to pay, I’m sure you’ll find them. Please comment if you’ve found Graham Crackers in the UK elsewhere!